Insights
Practical guidance for Catholic school leaders.
Short, honest reads on marketing, social media, and communications — written for principals and school staff, not marketers.
How Catholic Schools Can Use Instagram to Grow Enrollment
Parents choose schools online before they ever call the front office. Here's a realistic Instagram approach for a school with no marketing staff — and why consistency beats polish.
Read the article →What Does a School Communications Coordinator Actually Cost?
Salary, benefits, training, management — the real number behind the role, what larger dioceses pay, and the options a small Catholic school actually has.
Read the article →5 Social Media Mistakes Catholic Schools Make (and How to Fix Them)
Dead accounts, missing permission slips, feast days ignored, and more — the most common mistakes we see on Catholic school accounts, each with a simple fix.
Read the article →